Rolls-Royce unveils its first concept design DRIVERLESS car

Space-age and sleek, the new Rolls-Royce is a massive departure from those classics which have gone before.

But this vehicle isn't concerned with a smooth drive for those behind the wheel - because it won't have a driver at all.

The Rolls-Royce Vision Next 100 has been presented at a swanky launch in London and it's given a new face to luxury mobility.

Codenamed 103EX, it is the marque's first ever pure Vision Vehicle.

The design claims it will "anticipate the mobility demands of the luxury customer of the future".

Realised in gleaming silver, the Rolls-Royce Vision Next 100 is said to be a "dynamic vision of the future of luxury mobility".

The brand has labelled it a "completely personal, effortless and autonomous" Rolls-Royce experience.

Rolls-Royce says that it's Rolls-Royce's statement of for the future as it "rejects the notion of anonymous, utilitarian and bland future modes of mobility".

Thanks to its clean lines and smooth curves, it certainly turned heads at the launch.