Reza Parastesh has been dubbed 'identical' to Barcelona FC's forward and has found himself being stopped on the street for photos, as well as being asked for photographs.
Both adults and children have been approaching Reza, giving him a taste of what it's like to be a famous footballer .
Reza, who has been known by the nickname 'Messi' since he was a child has been seen roaming the streets in the Barcelona player's football shirt and sporting an 'identical' beard.
A Twitter fan led account 'Leo Messi' posted a photo of the Iranian saying: "Messi's Iranian lookalike. Incredible similarities."
People have also been talking about the new 'Messi' on Facebook, with many questioning Reza's football abilities.
Mukaila Gonzaga said: "Serious! I guess this guy is the twin brother."
Avan Xombie said: "The only real question is, can he play?? Even if it's just at 20% of the real deal is a great deal (sic)."
"It was the match between Iran and Argentina and Messi scored a goal in the final minutes, prompting Iran's exit from the World Cup. My father is a football fan, so he called me and told me 'don't come home tonight' because he thought that I scored that goal.
"He didn't let me come home. (sic)."
But although Reza has only recently surfaced online, he says he has been called 'Messi' by family members since his adolescence, Mehr News reports.