Some of Brazil's finest backsides were paraded on the streets this week ahead of the fifth Miss BumBum competition.
As Rio roads closed for the Olympic cycling events yesterday - traffic stopped for another reason - as the girls took the streets of Sao Paulo.
More than one hundred applications from each of Brazil's 27 states had been whittled down to just 15.
And they decided to show exactly what their behinds were made of on Monday ahead of the annual competition in November.
Competition organiser and journalist Cacau Oliver, said the event
aimed to represent the wonders of Brazil, where Carnival performers have
been known to take out insurance policies on their behinds.
He said: "It is a beauty competition focused on the Brazilian bum, which is a postcard picture.
"I think that is why Brazilian women look after their bodies, to show
they are beautiful, they are complete with a postcard bum, so this
competition is to show the strength of Brazilian women for those
abroad."
Getting into the Olympic spirit, contestant Erika Canela,
representing the northeastern state of Bahia, said Brazil would dominate
the podium were Miss Bumbum an Olympic event.
"Definitely,
(Brazil would win) lots of gold medals, every year since the Olympics
began we would win gold because Brazil is known for the prettiest bums
in the world," said Canela.
Competing against Canela were mother and daughter, Bruna Ferraz and
Eduarda Moraes, who said she was privileged to show off the genes her
mother had given her.
"Oh my god, it is marvellous, I loved taking part with my daughter, Eduarda," said Ferraz.
"It has been an honour, especially carrying these genes," added Moraes.
Contestants of the Miss Bumbum competition have to prove that they have not undergone surgery nor used chemical products.
The final will take place in November.