A positive Copa America result for Venezuela apparently means attractive female news readers need to get naked.
Sports broadcasting in Venezuela seems to work somewhat differently to what we're accustomed to here in Britain.
In Venezuela, the newsreaders still tell the viewers about the latest results and stories from the football world. They just do it naked.
In fairness, the ladies from subscription news website Desnudando la Noticia are probably the only ones doing it in the buff. But still…
Last week, they claim that they would mark any Venezuelan success at the Copa America by getting naked - all in the name of "empowering women" (ahem).
Well, Venezuela beat Colombia 1-0 in their opening game - and true to their word, one of the ladies doing the channel's most recent report in her birthday suit.
The lady in question runs through the results of the first few Copa America matches, weirdly making no reference to the fact she is taking off every stitch of clothing.
The only nod to their previous vow of nudity comes in her sign off:
"We just want to say well done to all the teams who appeared in these first games. A big kiss and a message to the national team - we're with you…"
It may be unorthodox, but this motivational tool is clearly working; Venezuela were certainly not expected to beat the Colombians.
