The
nation's first nudist terrace will open in London this week in a bid to
encourage visitors to take off their clothes as they take in the sights.
The
60ft high terrace, in Parliament Square, offers spectacular views of
some of the city's main attractions, including Big Ben, the London Eye
and Westminster Abbey.
Visitors
can make sure to sun themselves during the city's upcoming heatwave
next week, while enjoying a refreshing drink at the open air bar.
It seems the terrace is part of an
emerging nudist craze that is is sweeping the capital - opening just a
few weeks after London's first naked restaurant.
More
adventurous visitors will also be able to enjoy a work out in the nude,
with a round of swing-ball or a bounce on the trampoline.
The rooftop was set-up by NOW TV to promote the launch its new 'contract-free Combo'.
Gidon Katz, Managing Director of NOW TV, says: 'As a nation, it seems we're increasingly avoiding being "tied down" in life.'
He added: 'We're going to keep breaking away from traditional conventions; firstly contracts, and now clothes.'
The nudist
terrace was opened following new research that revealed young Brits
today are the 'No Strings' generation, as they avoid being 'tied down'
in life compared to their parents.
On
average, today's under 30s are revealed to have had 38 per cent less
serious relationships, lived in 28 per cent more countries and worked
for 15 per cent more organisations than those 30 years ago.