Kim Kardashian reveal she controls the Kardashian clans and not Kris Jenner

Kim Kardashian has said she's the one pulling all the strings when it comes to the well-oiled Kardashian-Jenner machine.

The mother-of-two insists that while many people think it’s momager Kris Jenner who sets the rules for the clan, it is actually she who controls who does what.

She said: “'It's so funny, because I'll hear stories like, ‘Kris Jenner is the puppet master, having all of her kids do this and that,’ and I'm like, ‘If they only knew.’ I'm the one that will be like, ‘Kylie, do this. Kendall, you should do this.' "

Kim has found huge success in recent months with her official website and app, which has seen millions of fans subscribe to be treated to exclusive pictures and information from the curvy star.

She added in a new interview with Editorialist magazine, where she poses in a sexy plunging black swimsuit, that she is thrilled to have been given the chance to create such outlets to be able to share with fans.

She continued: “I definitely see the shift from magazine to digital, and that's exactly what I envision.