On Wednesday Rihanna ramped up anticipation by opening the fifth room in her ANTI diary and taking a bath.
Covering herself up in the milky coloured water, the We Found Love hit maker seductively lowers herself into the pool until she's completely submerged.
The video is the fifth in a string of collaborations between Rihanna, Samsung and theatre company Punchdrunk, which are slowly teasing the highly anticipated release of Rihanna's eighth album.
The deal with Samsung to promote it's Galaxy line is reportedly worth $25 million.
Coming three years after her last record UnApologetic - fans are now desperate to get their hands on the new music.
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