On
Wednesday, United announced yet another commercial deal - this time with
Chi Limited to become the club's official soft drinks partner in
Nigeria.
The multi-year deal allows Chi Limited to use United's crest and club imagery on their products in Nigeria.
For United,
the deal will boost their coffers further as they look to continue to
fund their incredible spending on players through commercial tie-ups.
It
has been a busy week for United's commercial department as they signed
up IVC as the club’s first ‘official Chinese wellness partner’ on
Monday.
Clubs
signing up a myriad of sponsors and partners is nothing new, but few
have the breadth of deals United can boast. How many clubs do you know
with an 'official Chinese wellness partner'?
And how many clubs can count the Hong Kong Jockey Club as an official partner?
A look at United's tie-ins provides an insight into how far and wide United have cast the net.
As
well as an 'official Chinese wellness' partner and Nigerian soft drinks
partner, United have a global noodle partner (Nissin Foods Group), gaming partner in Japan (Gloops), an official paint partner (Kansai Paint) and a tyre partner in UK and India (Apollo Tyres).
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