Justin Bieber attempts to restore his image

Disgraced singer Justin Bieber is attempting to restore his damaged image in the wake of his racial slur scandal. 

The 20-year-old appears in a new video posted by his father Jeremy, who was celebrating his 40th birthday with his children over the weekend.

 

The singer is seen hugging his younger siblings in the clip in what seems to be a clear effort to remind his disillusioned fans of his soft side.

His father captioned the video: 'I had an incredible weekend at a private cottage with my kids for my 40th birthday. Justin, Jazmyn and Jaxon are my life. I would be nothing without them. They make me a stronger person every single day.'

In the video, shared by Bieber senior on Youtube, Justin chats with brother Jaxon, four, and tries to convince him to stay and hang out with him instead of going swimming.

However, Jaxon - clad in an orange T-shirt - already has his mind made up and lets his older brother know that he will “come back” later.

Justin, who is seen speaking softly to his young sibling, then requests a hug and a kiss from the four-year-old before letting him leave.

'How much do you love me?' he asks the little boy. To which Jaxon responds: 'This much!' and throws his arms in circle around his back.

The Baby singer then moves on to sister Jazmyn, six, who jumps on to his lap for a tight squeeze.

Justin appears happy and relaxed in the clip wearing a white tank top displaying his tattooed arms and a matching white NBA baseball cap.

The private family time was no doubt a welcome break for the star after the furor and backlash he has had to deal with over the last week.

He has been under fire as leaked videos emerged showing him as a young teen using the N-word, first while cracking a racist joke and, in a second piece of footage, while modifying the lyrics to his hit single, One Less Lonely Girl.

And before the clips were released to the public, it seems Justin Bieber may have sought divine intervention.

Pastor Carl Lentz told the gossip site that he had spent a week with Justin doing intense Bible study, which culminated in the ceremony.

The site is reporting that the Never Say Never hitmaker's religious rebound centred around reading Bible passages and attending services.

Reportedly, the pop star proceeded to finally wash away his sins in an actual baptism ceremony performed in the bathtub of one of his friends.

According to TMZ, Justin initially attempted to find a church for the ceremony but wanted to keep it private.

Justin has been an admirer of Lentz for some time, and tweeted him in September:  'Amazing sermon at church this morning. Love you man. I broke down today.'

The 35-year-old Lentz is a leader in the Hillsong Church in New York and is a popular religious figure with nearly 100K Twitter followers.