But what happens to the presidential Twitter account (which, at last count, boasts 11.1 million followers) after Donald Trump or Hillary Clinton become the 45th president of the United States on January 20.
Officials have decided that once the new president is sworn in, they will inherit the account - along with all those millions of followers.
However, the slate will be wiped clean - allowing Clinton or Trump to forge ahead with their own presidential tweets.
All of Obama's 317 tweets will be archived by the US National Archives and Records Administration (NARA) under the new handle of @POTUS44.
A similar fate will befall all the other White House Twitter accounts, such as Michelle Obama's @FLOTUS and Joe Biden's @VP. The same will also be true for Obama's Instagram and Facebook accounts.
Thousands of photos and hours of video clips of the current president will also be archived and, eventually, made available for people to download.
"Over the past eight years, the President, Vice President, First Lady, and the White House have used social media and technology to engage with people around the country and the world on the most important issues of our time," explained the White House's deputy chief digital officer, Kori Schulman, in a statement .
"This digital infrastructure is an asset not just for the next president but for all future presidents to build off of.
"From tweets to snaps, all of the material we've published online will be preserved with NARA just as previous administrations have done with records ranging from handwritten notes to faxes to emails."
Both Hillary Clinton and Donald Trump are vocal on Twitter. The former boasts 10.1 million followers while the latter reaches 12.8 million.
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